Word: unsuitability
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Dates: during 1980-1989
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...used to spend hours working on a seamless, all-over tan, but got tired of "always hanging out naked in my backyard." So she and her boyfriend, Austrian Designer Hans Buhringer, set out to find a solution to this two-tone torment. The result, appropriately, is called "the unsuit," available for men and women at $35 to $40 and made with a special cotton material that allows some, but not all, of the sun to shine through...
...spot-a price that could dip as show time approaches and empty air time looms-but the problem, according to Madison Avenue, is not monetary. "It may be one of the most devastating pieces of film I've ever seen, TV or otherwise, but it is artistically unsuit able to most of our clients," says Joel Segal, senior vice president of broad casting for Ted Bates Advertising. "It isn't the issue of controversy; it's more a matter of the commercials' conflicting grossly with the content of the program." Asks another agency executive...
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