Word: unveil
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Wendy's lean burger never made it past the company's taste testers, but its double cheeseburger is selling well; in August the chain plans to unveil a Big Bacon Classic in new ads featuring portly founder Dave Thomas. Burger King, which saw its Weight Watchers line of meals flop, has enlarged its fish sandwich 45% and rechristened it "the Big Fish." Kentucky Fried Chicken, after a disastrous experience with skin-free chicken, is having far more success with Popcorn Chicken II, a breaded, calorie-packed, dark-meat appetizer...
...year, or both. "Just look what happened to the BTU tax," said one official. "When you've got something that entails controversy and hard choices, why put it out there and let it sit there and get pummeled?" At a dinner late last week, Clinton insisted he wanted to unveil the plan this year, but he added, "We just have to get the budget passed and see where we stand...
This week America's richest and most famous computer nerd will unveil his latest venture: an office software system that could connect computers, phones, copiers, fax machines and printers into a seamless digital web, thus permitting them to exchange information and circulate documents electronically. The system -- based on Microsoft's wildly successful Windows software -- could lead to a new wave of advanced office machines that would, for example, allow someone to write a memo and instantly send it to the computer screens of his staff members, the photocopier down the hall, his boss's printer, and the fax machines...
...Task Force, headed by Hillary Rodham Clinton, which is in the final stages of drawing a blueprint to overhaul an $800 billion industry. Last week, breaking the secrecy that has surrounded much of the task force's work, Administration officials disclosed details of the plan that they hope to unveil in mid-May. The White House proposal, which would provide basic benefits for all Americans, including the 37 million who lack coverage, emphasizes the ability of citizens to choose their own doctors. In fact, officials insist, many Americans would have more choices available to them than they have with their...
...upcoming TV ads, nerdish lab hounds, supposedly employed by the brewers at Miller, confront button-down corporate types, promoting the "drinkability" of their latest product. With unmistakable shyness they unveil . . . Miller Clear, the new beer that's as clear as water. As the stunned execs peer through a lucid flagon, so amazed that the hair on one turns white, an announcer proclaims, "To make a truly great beer-drinking beer, we had to do just one little thing" -- an innovation by that point transparently obvious...