Word: unveiled
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Dates: during 2000-2009
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...commercial,'" says Trevor Edwards, Nike's vice president for global brand marketing. "Gone are the days where you can put an ad out and hope people see it. Anyone who doesn't understand the change in the landscape does so at their own peril," he adds. Adidas will unveil a dedicated soccer network on MySpace.com...
...even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling day parts has never been an option for out-of-home advertisers before," says Jodi Senese, executive vice president of CBS Outdoor, which will unveil a network of 75 high-definition lcd subway-station signs this summer in Manhattan. In London since December, led screens have been traveling around the city, mounted on a fleet of 25 buses. Advertisers can update ad messages within 10 minutes, or even match an ad with the neighborhood...
...ALGECO www.al geco.fr When Europe's largest builder of modular offices and outbuildings asked architecture students to imagine private habitats, the 78-sq-m Casse-Tête, featuring mini-terraces and supersleek insides, was one of two winning French designs. Inspired by the results, Algeco now plans to unveil its own high-end prototype and a line of "flexible" housing starting in September. Meanwhile, the prizewinning Casse-Tête can be yours for $95,200. THE RETREAT www.retreathomes.co.uk You can't see the wheels or the chassis, but they're there. The Retreat is really an upscale trailer...
Shortly before Representative Tom DeLay announced he would leave Congress by summer, half a dozen advisers were on a conference call debating how to unveil their stunning secret. Suddenly, DeLay's Texas twang silenced the chatter. "Anybody wanna hear what I wanna do?" he asked mischievously...
...stubborn, but he is not standing still. Vultaggio is making a bet on the energy-drink craze, pioneered by Red Bull and the hot upstart Monster. In April he will unveil a hybrid product: Arizona's Green Tea Energy Drink, packaged in a sleek black can--a bizarre combination that promises to keep you up all night while helping your heart. Don't be surprised if Vultaggio finds another hit. "People see something exciting, and they remember it," he says. "Think they remember the first time they had C2 [Coke's low-calorie cola]? I doubt it." Sure...