Word: uomo
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Dates: during 1940-1949
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...Uomo Qualunque, recently founded Italian newsmagazine, has already been denounced as the possible beginning of a dangerous New-Fascist movement in Italy, "Discontent--this is the reason for the existence of a magazine of this sort; when discontent becomes universal, such a magazine becomes popular," claims Gaetano Salveminl, Lauro de Bosis Lecturer on Italian History and Civilization...
Since its establishment, L'Uomo Qualunque, a weekly publication written, edited, and published by Gugliemo Gainnini, has boosted its circulation to 800,000, and it has recently given birth to a daily newspaper, II Sense Commune...
...Gianninis, not related, helped bring the crisis to a head. In Milan, Editor Guglielmo Giannini's Uomo Qualunque (TIME, Nov. 26) insistently demanded a new government of nonpoliticians. In Rome, gruff U.S. Banker Amadeo Peter Giannini of California's Bank of America answered a Parri Government request for credits with "Italy's present precarious situation does not permit the safe investment of capital. . . . Without a strong government you will be unable to prevent rioting...
Guglielmo Giannini, ex-theatrical producer, was deeply gratified. Expansively he placed the number of his followers at 2,000,000. Disavowing all parties ("We look to them to control our doings with never-ending vigilance lest we too make fools of ourselves"), Uomo Qualunque looked as though it might become one of Italy's biggest parties itself...
Week after week, in his weekly Uomo Qualunque (TIME, Sept. 24), Editor Giannini proclaims the word with rising fervor. "It is my son's loss [in the war] that makes me hate politicians' interference. From my sorrow was born the idea of Uomo Qualunque. Bereaved fathers will always understand each other if politicians do not interfere." Uomo Qualunque's circulation rose on this rhetoric to 800,000, Italy's highest...