Word: uomo
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...Europe that is steadily congealing into collectivism, a middleaged, roly-poly, red-haired Italian is successfully preaching the gospel of individualism. His message: the future belongs not to the politicians but to uomo qualunque (the common man). Last week a stream of converts-horny-handed artisans, lacquered Army officers, silk-stockinged girls, broad-veiled nuns, clerks and plain common men- were beating a path up a back street of Rome to the house of the prophet...
Guglielmo Giannini, ex-theatrical producer, was deeply gratified. Expansively he placed the number of his followers at 2,000,000. Disavowing all parties ("We look to them to control our doings with never-ending vigilance lest we too make fools of ourselves"), Uomo Qualunque looked as though it might become one of Italy's biggest parties itself...
Week after week, in his weekly Uomo Qualunque (TIME, Sept. 24), Editor Giannini proclaims the word with rising fervor. "It is my son's loss [in the war] that makes me hate politicians' interference. From my sorrow was born the idea of Uomo Qualunque. Bereaved fathers will always understand each other if politicians do not interfere." Uomo Qualunque's circulation rose on this rhetoric to 800,000, Italy's highest...
...Uomo Qualunque. Many millions of Italians regard the country's tangled politics and its faction-shaded parties (six are represented in the Government) with disgust and fear. Symptomatically, Italy's most widely read topical weekly is Rome's three-lire Uomo Qualunque (Common Man or Man-in-the-Street). Its founder and editor: Guglielmo Giannini, a theatrical producer, never a politician...
...parties and programs, calls on Italy's common man to form his own party and leadership. Contributions have poured in on Giannini. Much of the money comes from the rich, and the paper has not escaped suspicion of being an organ of a new form of fascism. But Uomo Qualunque has not openly joined any movement...