Word: upa
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Dates: during 1950-1959
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Some of TV's best shows are the bright little animated-cartoon commercials that charm the viewer into yielding to Madison Avenue's "soft sell." The best of them, such as the Harry and Bert beer ads, come from Hollywood's UPA Pictures, Inc., whose booming output has not only rescued it from the theater slump but spawned branch studios in Manhattan and London. Last week, acting on the obvious conclusion, CBS began showing UPA's cartoon artistry strictly for its own entertaining sake. Aglow with ingenuity as radiant as its Technicolor, the Boing-Boing Show...
...winning cartoon, Gerald McBoing-Boing, a moppet who cannot speak words but emits "boi-i-i-n-n-g-g-s" and other sound effects. Still mute except for an occasional train whistle, drum roll or dynamite blast, M.C. Gerald devotes six minutes of each program to showing a UPA (United Productions of America) film already seen in theaters, the rest to new material. This week little Gerald ran off UPA's version of Ludwig Bemelmans' picture tale, Madeline, putting his twelve little Parisian schoolgirls into animation that catches not only the image but also the spirit...
...UPA's technique of cartooning takes especially well to TV. The artists tackle any and all subjects with simple, stylized line drawings, airy design, and a sense of caricature that shows up in backgrounds and movements as well as in the characters. The very simplicity of the technique puts a high premium on the cartoonist's imagination, but makes the cartoon better suited to the small TV screen...
...Boing Boing Show (Sun. 5:30 p.m., CBS). UPA cartoons, including The Twelve Days of Christmas and Ludwig Bemelmans' Madeline (color...
Mademoiselle Gobette is for all you adults only at the Brattle, at 5:30, 7:30 and 9:30 p.m. Us guys are allowed at the UPA cartoon festival, which is really whipping...