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Word: upfronts (lookup in dictionary) (lookup stats)
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Usage:

Dempsey, however, said "it's a little bitdisappointing that trying to be upfront about thisissue didn't serve public health too well...

Author: By Sewell Chan, | Title: City Council Passes Smoking Ban | 6/6/1995 | See Source »

...really concerned about the recentdevelopment. It's very important that PresidentRudenstine by upfront with us," Redding said. "Wewant to hear directly from President Rudenstinethat he's negotiating in good faith...

Author: By Elizabeth T. Bangs, | Title: Students: Sever Ties To ROTC | 5/18/1994 | See Source »

...water, however, Gahan is an extroverted player, upfront and forceful. In one of her final home games against Princeton last Saturday, Gahan was a powerhouse. She scored three goals in the game, which the Crimson won after a thrilling final quater...

Author: By H. NICOLE Lee, | Title: Senior Gahan an Aggressive Competitor | 4/30/1994 | See Source »

...argue that race has been the overarching factor in explaining the African-American experience, from the first Transatlantic crossing four hundred years ago to the Brown v. Board decision in 1954 to the latest cinematic reincarnation of Malcolm X. The difference is that whereas feminists and Afro-Americanists are upfront about their basic assumptions about race and gender, multiculturalists cravenly hide behind the fuzzy epistemological and moralistic cover of "diversity...

Author: By Daniel Choi, | Title: Multicultural Malaise | 1/27/1993 | See Source »

...economic slump is making matters worse. The ad market this fall has plummeted, with commercial time selling for an estimated 30% less than it fetched in the "upfront" buying last spring. As a result, the networks are making schedule changes only reluctantly. Reason: switching a show's time period forces the network to resell the commercial time -- and in the current depressed market, that could mean a substantial money loss, even if the ratings...

Author: /time Magazine | Title: Video: Goodbye to The Mass Audience | 11/19/1990 | See Source »

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