Word: upjohn
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Dates: during 1990-1999
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...Like its chemical cousins Librium and Valium, it was safer than barbiturates. As an added bonus, Halcion did not linger in the body the way most of its predecessors did, and therefore it did not leave people groggy the next day. Within a few years, the drug, produced by Upjohn of Kalamazoo, Mich., became the most prescribed sleeping pill in the world. In 1990 American pharmacists filled more than 7 million orders. Satisfied customers include Secretary of State James Baker, who finds Halcion handy on long plane trips. "Time for a blue bomb," he sometimes announces before naps, referring...
...more and more reports of side effects from the drug -- everything from amnesia to agitation. The increase could be explained by the rising number of people taking Halcion, but the drug got some bad publicity when a Utah woman killed her mother while on Halcion and sued the manufacturer. Upjohn settled the case out of court, all the while denying that the drug was to blame for the murder...
...local news program in Detroit this spring, trumpeted the success of the drug Xanax in treating panic attacks. Former Houston Oiler Earl Campbell appeared in the segment and poignantly described his battle with the psychiatric disorder. A useful little news spot? Actually, it was more of a commercial. Upjohn, which manufactures Xanax, produced the video segment, paid Campbell for his performance and sent the tape ready-made to TV stations around the U.S. as part of a campaign to peddle its product...
Traditionally, ads for prescription drugs were pitched only to doctors, primarily in medical journals. But as competition for market share intensifies, more drugmakers are doing as Upjohn did, crossing the once inviolable line and appealing directly to patients. This high-powered approach, combined with some questionable marketing practices, has provoked - the ire of FDA chief David Kessler. "Promotional practices, to be blunt, have got out of hand," he recently told drug-industry lobbyists...
...song like If You Don't Want My Peaches, You'd Better Stop Shaking My Tree, but it actually encompasses the whole vast range of creative ideas that turn out to have value -- and many of them have more value than ever. From Walt Disney's Mickey Mouse to Upjohn's formula for its antibaldness potion, patents, trademarks and copyrights have become corporate treasures that their owners will do almost anything to protect...