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...Angeles' Art Center School last week, paintings by 31 U.S. contemporaries were aligned like bottles in a hypochondriac's medicine chest. Alongside them hung slick-paper reproductions showing how each picture had been used as a magazine ad "health message" by the Upjohn Co. The artists had not had health particularly in mind; Upjohn had bought the pictures plus commercial rights, invented their own labels...

Author: /time Magazine | Title: Art: Circulation | 8/22/1949 | See Source »

Artist Dean Fausett had painted a creditable landscape of hills, trees and varicolored underbrush. The health message, tacked on by Upjohn: BREEDING PLACES FOR SNEEZES-WHEEZES. Earl Kerkam had painted a lugubrious gentleman, tired and mistrustful. Upjohn had labeled it, HAVE YOU LEARNED TO LIVE WTH A STOMACH ULCER? A painting by Alexander James was captioned SKIN TROUBLE IN MEN AND WOMEN. Fletcher Martin's painting of a lovely, pearly-skinned girl was titled ANEMIA...

Author: /time Magazine | Title: Art: Circulation | 8/22/1949 | See Source »

Scientists often reach worthwhile goals by setting off in the wrong direction. Dr. Alma J. Whiffen of the Upjohn Co. did just that, several years ago. She noticed that Streptomyces griseus, the mold that produces bacteria-killing streptomycin, also produces a substance that is deadly to fungi. She separated it from the "beers" (solution in which the mold had been growing), called it "actidione," and tried it on fungi that cause human diseases...

Author: /time Magazine | Title: Science: Antibiotic for Plants | 11/22/1948 | See Source »

...drug to cure human ailments, it proved worthless. The Upjohn Co. gave the new drug to the Michigan Agricultural Experiment Station at East Lansing to see what effect it had on plants. In strong solutions, it killed young bean and oat seedlings. Apparently actidione was good for nothing...

Author: /time Magazine | Title: Science: Antibiotic for Plants | 11/22/1948 | See Source »

This week the Upjohn Co. proudly announced that it had something new for agriculture: an antibiotic that might save the lives of the farmer's plants, as penicillin and streptomycin have saved the lives of people...

Author: /time Magazine | Title: Science: Antibiotic for Plants | 11/22/1948 | See Source »

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