Word: upjohn
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...song like If You Don't Want My Peaches, You'd Better Stop Shaking My Tree, but it actually encompasses the whole vast range of creative ideas that turn out to have value -- and many of them have more value than ever. From Walt Disney's Mickey Mouse to Upjohn's formula for its antibaldness potion, patents, trademarks and copyrights have become corporate treasures that their owners will do almost anything to protect...
...increasing competition has spurred some companies to be more aggressive. Last month Marion Merrell Dow launched a major campaign for the allergy medication Seldane, pitching the drug by name for the first time. Other prescription drugs that have appeared in name-brand ads in the past year include Rogaine, Upjohn's antibaldness medication, and Procardia XL, a heart drug from Pfizer...
...four U.S. companies that make BST -- Monsanto, Eli Lilly, Upjohn and American Cyanamid -- are having trouble understanding why it is so controversial. They point out that BST is a natural hormone produced by a cow's pituitary gland and present in all milk. In fact, they assert, milk from BST-treated cows has no more BST than regular milk. The companies contend that BST injections would merely enable dairy farmers to produce the same amount of milk with fewer cows. "BST is about efficiency," asserts Monsanto spokesman Laurence O'Neill. Says Stephen White, BST project manager for American Cyanamid...
Hope may, at last, be where the head is. Last week the Food and Drug Administration approved a prescription medicine that increases hair growth in some men whose hair is thinning on top but not completely gone. Marketed by the Upjohn Co. under the trade name Rogaine, it is the first product ever cleared by federal regulators for treating hair loss. Its key ingredient: minoxidil, a highly touted drug that, in tablet form, had already been approved to treat high blood pressure. Only by accident did researchers discover that minoxidil could also regrow hair. Anticipating a vast new market...
...turnout at last week's Food and Drug Administration hearing was unusually large, with many a gleaming pate to be seen in the crowd. The subject of discussion: minoxidil (brand name: Rogaine), the Upjohn Co. preparation that has given new hope to the balding and new vigor to the company's stock. Originally marketed as a treatment for hypertension, minoxidil, in liquid form, was found by 48% of the men in an Upjohn study to produce "moderate-to- dense" hair growth if applied twice daily. Dermatologist Robert Stern, who headed an FDA advisory panel reviewing the drug, finds this...