Word: upkeep
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...doesn't mean that it throws you out," says Barker. For him it has been a lot more than one thing. In 1987 he lost half his herd of 100 Holsteins to a blood disease; four years later, after years of struggling to get loans for feed and basic upkeep of the farm, he had to sell the remaining cows and give up on dairy farming. For a time, Barker grew and sold tobacco to keep the farm and support his family. Even when he lost most of his acreage after the government and other creditors finally forced him into...
...negotiate a percentage of all sales, two or three percent, depending on the size and scope of the buy, and the commissions mostly go back into the program for upkeep and start-up costs," he says...
...garage in East Boston where "they are taken apart piece by piece so that each part can be cleaned out and shined up and stored for the winter," according to one sales representative at duck headquarters. Subsequently, "specially trained, crack mechanics--on call 24 hours a day--ensure the upkeep of the ducks." These duck masters can "deal with a vehicle which was phased out of existence decades...
During these barren years, the Citgo Corporation had the opportunity to see exactly how much money they had been spending on the upkeep of this archaic form of advertising. Realizing that paying a monthly $10,000 in bills was not economical, a campaign to destroy this last form of "spectacular" advertising was set into motion. With the news of the demolition, however, many Bostonians became suddenly consumed with an intense feeling of nostalgia, and started their own campaign to save what they saw as an irreplaceable piece of Boston history...
...Although Citgo-lovers were not able to persuade the powers that be to classify the sign as the newest historical hot spot on the Boston map of stars, the Citgo Corporation decided that it was in fact in their best interest to fund the renovation--totaling $450,000--and upkeep of the sign for the next three years...