Word: uplifter
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Dates: during 1960-1969
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...senses that he is not wanted and takes refuge in surliness-an affront to the Harmsworths' philosophy of uplift. "I never think of death!" declares Dora. "I am a life-lover if there ever...
...third book about Achim could not be written. Crossing to the East, a West German writer named Karsch begins collecting material for a biography on a much-written-about East German bicycle racer named Achim. What interests Karsch in Achim's life, however, does not have enough socialist uplift for the East German publishers...
Once upon a Stalinist time, Masha the Machinist was supposed to get maximum uplift just by doing her bit for the Five-Year Plan. Her unharnessed figure, unrouged cheeks and unwaved hair were the model for Soviet womanhood. Feminine adornments were considered decadent. But under Nikita Khrushchev's rule, glamour has become one of the Marxist virtues; the party line has caught up with the hemline. At a Moscow fashion show this summer, 9,000 people a day enviously ogled the sleek styles that so far only the mannequins were wearing. The counters of GUM, Moscow's government...
...most areas, uplift bras are outselling the ordinary "natural" bras nearly 10 to 1; Warner's (Bali) reports that uplifts account for 95% of its brassiere sales. And in recent months, padded bras have been selling almost as well. The H. W. Gossard Co. (makers of the "Answer" bra) sells almost no bras to women in Washington, D.C., and Baltimore that do not have extra cushioning. Charmfit finds sales of padded bras up 20% over last year's. One Los Angeles store reports that six out of every ten bras it sells are padded. In Chicago, Formfit Foundations...
...19th century-has largely disappeared from the pulpit-and so has most of the exhortatory preaching based on the "social gospel" that urged man to make God his partner in correcting economic and social evil. Even the familiar "life situation" sermon, with its emphasis upon individual moral uplift, is giving ground to a new and timely emphasis in Protestant oratory : theological exploration of the fundamental tenets of Christian doctrine...