Word: upliftment
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Murrow saw in this an ungrasped opportunity. Said he: "We have got an audience. But we haven't given them much inspiration or hope. Our uplift propaganda is bad. Too much optimism is torturing the nerves of people unnecessarily, leading them to expect delivery at too early a date...
Junior Achievement's somewhat pompous title matches the humorless tone of its national house organ, Achievement (mostly written by J.A.'s elder statesmen), which sags from too much uplift about working hard to succeed. But J.A.'s kids have always been anything but ponderous. Founded 24 years ago by Horace Augustus Moses (head of Strathmore Paper Co.) to teach business methods to adolescents before they went to work, J.A. has done just that for more than 75,000 youngsters. The Moses formula still prevails: up to 15 boys, girls or both, backed by their families or local...
...Killer") Madden, became a U.S. citizen in Hot Springs, Ark. One of the rare big-time racketeers who have retired with a whole skin, Madden moved to Hot Springs soon after he got out of Sing Sing ten years ago, now putters in his flower garden, dabbles in local uplift...
...Mumtaz Begum, but later settled down with his third wife, the sari-wearing Nancy Miller, Seattle sorority girl. Junior also married an American girl, the former Mrs. Margaret Lawler Branyen, after his first wife died. She is now ill in Santa Barbara. With his wives Junior carried on rural uplift work which gave the Untouchables in his province one of the few rays of hope they have seen in India. He banned child marriage, sponsored educational reform. His palace had air conditioning, western plumbing, a telephone exchange. His hunting parties were lavish and invariably successful (two crack native shots always...
...Robust young women in drab auxiliary service uniforms walked arm in arm with young soldiers whose tunics were splashed with large and brilliant enameled medals. In the Park of Culture and Rest, a mélange of uplift, Coney Island and sylvan charm, family groups sat quietly under the lime trees on rest days. At the ballet Mmes. Lepeshinskaya and Cherkasova fluttered back on their points time after time for encores. Reciters read Pushkin's poetry to the crowded halls. The Red Army chorus sang to packed theaters. Factory girls and soldiers held parties and waltzed swiftly...