Word: upmarket
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Dates: during 1980-1989
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...circulation of 350,000. The average age of her readers is 51, the average yearly household income a startling $95,600. New issues are fat with glossy ads aimed at this blue-chip audience. Lear, a lifetime liberal committed to democratic causes, had qualms about going so far upmarket but did so "to sell the idea to advertisers, which would ensure success." Failure was not in the cards...
Last September the Conde Nast empire, publisher of Vanity Fair, Vogue and Gourmet, among others, spent $40 million launching the upmarket Traveler for those who prefer to go where there are civil ways and no civil wars. Under former Times of London Editor Harold Evans, Traveler (circ. 853,490) boasts of its "muscle and vision" -- ratings of not only the world's best restaurants but also the worst, stories more analytical than promotional. Evans touts his magazine's "truth in travel" policy and sniffs at competitor Travel & Leisure as "one seamless travelogue, where all headwaiters...
...voracious new consumer class. Colin (Eddie O'Connell) is a bright lad who hits the Top 40 of success snapping pictures of mods and trads; Suzette (Patsy Kensit) is a proto-Twiggy fashion model- designer. Sade, Ray Davies and the snakily elegant David Bowie appear in elaborate production numbers--upmarket rock videos, really--and Julien Temple, a master director of the short music form, revs up the visuals so that everything looks like a display in the biggest, fanciest boutique window...
...Learn to Love, which, of course, means Learning to Trust. Luckily, Paula Pokrifki (Debra Winger) is around to take are of that educational effort. The movie holds that girls who hang around officer candidates are not above faking pregnancy in order to grab a man due to don an upmarket uniform, and Zack is supposed to wonder, for at least three seconds, if that is Paula's game...