Word: upmarket
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Dates: during 2000-2009
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...reach has been growing. Its sponsors, which include wholesome chocolates and colas as well as cars and cigarettes, have been delirious. This year, for instance, UPS dropped its Olympic sponsorship and added NASCAR. Keep in mind that UPS sells its delivery services mostly to other businesses, an upmarket audience. If outsiders wanted to continue in ignorance of NASCAR because of class snobbery, who cared...
...Bosch was looking for peace and security when she emigrated north from South Africa to Botswana nine years ago. For a while she appeared to have found just that. With her husband Justin and three children, she enjoyed a comfortable life amid the tightly knit expatriate community in an upmarket suburb of Gaborone, the overgrown village that is Botswana's capital. Bosch's days were pleasant ones, filled with school runs, shopping, socializing, decorating porcelain dolls, baking cakes...
...respect. Now living with his boyfriend of 13 years, Kinyanjui earned the admiration of his mother and siblings by being open and honest. "My mum never showed me any hatred and so the rest of my family had to follow suit," he says, sipping a cold drink at an upmarket Nairobi restaurant. "I think if you give respect you will get it in return." For African gays and lesbians, though, finding that attitude in others remains rare...
...some Democrats--and some Republicans--say Gore is making a huge miscalculation. "You need to run a dual campaign," says Bill Bradley, "and that's not easy to do." The centrists are worried that the more Gore bangs the populist gong, the harder it will be to woo the upmarket independents who are too busy checking their new stock portfolios every day to see themselves struggling the way many of their parents did. It's almost as if Gore is basing his entire campaign for the next few weeks on the one group that is not fully benefiting from...
...Such is the definition of classiness in guy culture today.) And the publisher, known for such upscale glossies as Vogue, GQ and Gourmet, was inflamed by Maxim's voluptuous numbers but too squeamish--and fearful of losing high-end advertisers--to bare all. "We learned that we are an upmarket publisher," says Truman. Or, as a former editor puts it, "they couldn't fully embrace the gutter." The schizo result--skin on the cover, earnest advice articles on the inside-- satisfied hardly anyone: Maxim readers, old pop-culture-conscious Details readers or advertisers. Ad pages and newsstand sales fell...