Word: upmarket
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Dates: during 2000-2009
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...They're all meant to be cool, attractive, upmarket young professionals - Rob has just been promoted to vice president of some company that's sending him off to be in charge of Japan - but their behavior is, tops, adolescent. The men in attendance clumsily hit on pretty girls they don't know; they mope about an old love (Beth) showing up with a new guy; they frantically pass along gossip about who's been sleeping with whom. A suspicion forms in viewers' minds that Cloverfield has been rated PG-13 "for the emotional age of the characters...
Using a strategy that has worked well for Sri Lankan producers like Dilmah, Indian firms are taking their teas straight to consumers by marketing directly online. Assam Co. also opened the popular Camellia chain in Kolkata (formerly Calcutta) this year, and Soongachi Industries has launched Infinitea, a hip, upmarket tea bar in Bangalore that sells more than 70 brews. Soongachi's Rishi Saria, 30, gave up a software-engineering job in Bangalore to return to Darjeeling and take on marketing for the family company. His cousin Gaurav Saria now heads Infinitea. "Our generation is focusing on improving our quality, product...
...across Europe a face-lift. Avanzi and McDonald's, in turn, engaged the services of one of the world's most highly regarded furniture producers, Fritz Hansen of Denmark, to supply chairs designed by legendary Danish Modernist Arne Jacobsen. McDonald's has called its high-profile strategy to bring upmarket style to the world's most ubiquitous restaurant the Less Is More campaign. But there may be even less than it bargained for, considering Fritz Hansen abruptly suspended the partnership on Monday, accusing McDonald's of supplementing its Fritz Hansen orders with unauthorized reproduction Jacobsen chairs...
Salt is back. Blamed for everything from high blood pressure to hijacking the true taste of food, this essential chemical compound is once again welcome on the table. Step into any upmarket restaurant or food shop, and you'll discover a love affair with the flavor enhancer that was once on every nutritionist's hit list...
...rebuffed.) Facebook's appeal is both obvious and rather subtle. It's a website, but in a sense, it's another version of the Internet itself: a Net within the Net, one that's everything the larger Net is not. Facebook is cleanly designed and has a classy, upmarket feel to it--a whiff of the Ivy League still clings. People tend to use their real names on Facebook. They also declare their sex, age, whereabouts, romantic status and institutional affiliations. Identity is not a performance or a toy on Facebook; it is a fixed and orderly fact. Nobody does...