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While the exact mechanism of the placebo effect is still unknown, researchers have discovered and elaborated upon the power of expectations. Not surprisingly, the U.S. pharmaceutical industry is familiar with the concept. In 2004, it spent $23 billion on marketing, crafting an image of safety, health, and well-being through television and print ads as well as the aggressive pursuit of trusted doctors and health-care professionals. Indeed, the positive effects of many modern medical treatments including cough medicines, antibiotics in the case of some infections, and the majority of back and arthroscopic surgeries have been proven...
...From 2001 to 2006, the percentage of new products cut from development after Phase II clinical trials, when drugs are first tested against placebo, rose by 20 percent.” And 50 percent of drugs that fail during clinical trials do so because they cannot improve upon the sugar pill. Pills for Crohn’s disease, schizophrenia, and depression have unexpectedly come up short against the placebo. Even surgical procedures and gene therapies have been proven no better than a skin incision or saline solution, which are in themselves placebo treatments...
...been following the Centers for Disease Control and Prevention recommendation to isolate those with influenza-like illnesses. UHS has not been testing to differentiate between H1N1 and regular seasonal flu this school year upon recommendation from the Mass. Department of Public Health, instead treating all patients who present with flu-like symptoms similarly...
...Last weekend's flood was in large part the result of the capital's poor drainage and sanitation systems, which have been neglected by several successive administrations in power. As Ketsana rained down upon Manila, sewers that were clogged up by plastic bags and other refuse led to roads becoming rivers and gardens lagoons. Video images of desperate people riding floating pontoons of garbage down inundated streets were a sign not just of the consequences of the flood, but also its causes. Many impoverished Manila residents live in makeshift settlements by rivers and creeks - the source of their drinking water...
...Brody. The first film he had shot in Poland since Knife in the Water, it won the Cannes Film Festival's top honor, the Palme d'Or, in 2002, and the Academy Award for directing in 2003. Polanski did not attend the Academy Awards ceremony because he faced arrest upon setting foot...