Word: upped
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Dates: during 1930-1939
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Dodge: a new 1½-ton cab-over-engine truck, wheelbase 105" or 129", price $825 up. Other models include 23 body styles, six engines (five gasoline, one heavy Diesel), capacities one-half to three tons, prices $465 to $3,650. Feature: horsepower higher than last year.
Plymouth: built on the 1940 Plymouth car chassis, with regular 84 h.p. motor; four models, station-wagon $870, pick-up delivery $620.71, panel delivery $720, utility sedan $699. Feature: Plymouth car styling in front.
Studebaker: lowest priced model is a passenger coupé with an express body vice rumble seat -$660. Nine other models from half-ton pick-up ($733) to three-ton truck (cab-over-engine or regular) at $2,055. Studebaker also makes a two-ton Diesel for $2,605.
Willys-Overland: a new station wagon at $799, a pick-up truck for $525, a panel delivery for $799. Claim: 20-28 miles on the gallon.
Heil Co. (President, Wisconsin's Governor Julius ["The Just"] Heil): tank trailers built rigidly enough so that no supporting frame is necessary to hold up their bellies; hydraulic dump trailer for ten-wheel gravel hauling units.