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...combined national advertising with grass-roots marketing to increase Hispanic share for three-quarters of the brands targeted by the multicultural unit. For example, P&G holds demonstrations in stores and homes to teach recent Hispanic immigrants the advantages of Bounty's "Quicker Picker Upper" paper towels vs. the sponges and rags with which many were raised. Bounty's Hispanic market share has jumped some 10%. "[P&G] won't lift a finger without talking to a customer, without finding out exactly what a customer wants," says Felipe Korzenny, a Hispanic-marketing professor at Florida State University and a consultant...
Still, self-actualization is a luxury not everybody can afford, and looking at middle- and upper-class twixters gives only part of the picture. Twixters change jobs often, but they don't all do it for the same reasons, and one twixter's playful experimentation is another's desperate hustling. James C??t?? is a sociologist at the University of Western Ontario and the author of several books about twixters, including Generation on Hold and Arrested Adulthood. He believes that the economic bedrock that used to support adolescents on their journey into adulthood has shifted alarmingly. "What we're looking...
Early in his speech, Summers noted that women remain underrepresented in the upper echelons of academic and professional life—in part, he said, because many women with young children are unwilling or unable to put in the 80-hour work-weeks needed to succeed in those fields...
Trips to Lamont reading room. It is common knowledge that work cannot be completed here—and yet we go anyway. While students in the basement and upper floors actually write papers and do course reading, students in the reading room divide their time between cruising freshman, catching up with old acquaintances, asking people to turn off their cell phones, answering calls in the stairwell and downloading pornography on wireless. And yes, for all these reasons students are lobbying to keep Lamont open 24 hours...
...your article about the existence of two Indias: the haves and the have-nots [Dec. 6]. Any development is meaningless if we are unable to provide basic facilities to all Indians. The middle class has an important role to play in this. If all those in the middle and upper classes donated just 5% of their income to charity, it would make a big difference. Much of the investment that has come into India in recent years has been confined to certain regions and selected industries. The government should increase investment in the rural sector and in other areas that...