Word: uppers
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Dates: during 1990-1999
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...bill has something for everyone, it's true: a cornucopia of savings for the middle class, plenty of goodies for the rich and poor--and a dagger in the back for upper-income wage slaves. The most pathetic of these victims are the high-earning slobs who live middle-class life-styles because of the high costs in cities where they must work and the draining expense of things like child care. O.K. No sad violins for onetime yuppies now pulling down $100,000 a year. Things aren't so bad for them. But that income isn't exactly...
...hard-nosed businessmen." Rodney Brady, who runs Deseret Management Corp., has a Harvard business doctorate, served as executive vice president of pharmaceutical giant Bergen Brunswig and from 1970 to '72 was Assistant Secretary of the U.S. Department of Health, Education and Welfare. Similar figures fill the church's upper management: Tony Burns, a "stake president" (the rough equivalent of an archbishop), is chairman of Miami-based Ryder Systems, the truck-rental empire...
...middle-class and upper-middle-class homes the following scenario is played out daily. Wife and Husband have decided to buy a new family car, their last one having been rendered immobile by the accumulated weight of gum wads, empty juice boxes and broken plastic toys from McDonald's Happy Meals. Do they go with the stolid minivan or the racy sport-ute? They consult consumer guides. They compare prices. They make, if they have the stomach for it, a few desultory visits to a variety of reptilian car salesmen. And they gather promotional brochures...
...minivan, but I see I've only maligned the sport-ute. It's hard to avoid. A car, says the cliche, is indelibly an extension of self. With minivans the extension is straightforward and uncomplicated--a means of transportation for housewives and family men (family persons?). For the upper-middle-class American man circa 1997, the cliche is undone. The sport-utility vehicle is not an expression but a denial--a carapace, a hard shell concealing the soft center within...
...just for argument's sake, that you have been bitten by the Elvis bug. You dye your hair black, don a white rhinestone-studded jumpsuit, curl your upper lip into a passable sneer and venture forth. You start the world's 481st Elvis fan club. You print up personalized Elvis stationery and Elvis T shirts, and start a Web page with photos of Graceland. You throw Elvis-themed parties...