Word: upping
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Dates: during 2000-2009
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Little, Brown published Twilight on Oct. 5, 2005. It printed 75,000 copies, a generous but not stupendous number. "All the signs were there, but at the beginning they were modest," Tingley says. "The sales kept getting a little higher each week. It wasn't a gigantic phenomenon overnight - I...
New Moon was published on Sept. 6, 2006, less than a year after Twilight. Little, Brown printed 100,000 copies, a modest increase, but the company quickly realized something had changed. Advance copies were popping up on eBay for hundreds of dollars. Meyer's readings were turning into mob scenes...
Beatlemania is the comparison that everybody makes, but Twilight is more like the Beatles in reverse. Beatlemania was a reaction to the buttoned-down, sexually repressed pop culture of the 1950s. Twilight is a reaction to the reaction - it's a retreat from the hedonistic hookup culture that the sexual...
Idols of the Twilight In retrospect, it's surprising how long it took the sound of hundreds of thousands of teenage girls hysterically keening to reach Hollywood. The first glimpse that director Catherine Hardwicke had of Twilight came at Sundance in 2007, where the founders of the newly independent Summit...
Edward wasn't that easy. "The bar is so high," Hardwicke says. "Every two pages there's a comment about how gorgeous he is ... I met all of these guys I felt were quite good, but they didn't have that special other quality that they were alive for 105...