Word: upping
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Dates: during 2000-2009
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Lit (Harper; 386 pages), her third memoir, picks up right where Cherry left off, and it stands as a testament to the impossibility of shrugging off your own beginnings. Karr's childhood catches up with her, turning her into a self-doubting, raging alcoholic incapable of a healthy partnership with...
The search for younger customers not only drives the multiple activities, the super spas and the entertainment; it's also driving the trend to shorter hops. "Younger people aren't going to sail for 24 days down the coast of South America," says Yesawich. "They don't have that vacation...
The cruise industry is basically a duopoly, with two players--Carnival, which owns Cunard, Holland America, Princess and Seabourn, among others, and Royal Caribbean, which also owns Celebrity and a few international lines--controlling 70% of the market. There are three segments: contemporary, at $200 and under per day; premium...
Your ticket accounts for more than 70% of revenue--Royal Caribbean had sales of $6.5 billion last year, with $574 million in earnings--and ancillary charges, easily paid with a swipe of your onboard ID, made up about a quarter of those revenues. In the past 10 years, the ships...
So far the industry has built up a good repeat business. Its core customers are a passionate bunch. "Cruising traditionally is about creating communities at sea," says Brown, "and they do extend it to land." There is ample reward for the devotion. Frequent cruisers get cabin upgrades, cocktails with the...