Word: ups
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Dates: during 1940-1949
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Man at Work. Loewy and his 143 designers, architects and draftsmen were busier than ever spreading that name & fame on a dozen new projects. They had signed up to modernize Raglands department store on Texas' famed King Ranch (TIME, Dec. 15, 1947); they had just completed the first part...
Hardly had Loewy stepped into his muted grey and beige penthouse office high above Fifth Avenue, when more jobs rolled in, e.g., a television maker wanted him to draw up sketches for a new line of cabinets. "Fine," said Loewy. "I spent $2,000 on my own set and it...
Today, the infant art of industrial design is fast becoming as potent a sales force as advertising. Many big companies, like General Motors, General Electric and Westinghouse, have long since built up design departments of their own, but smaller companies, who cannot afford to do so, must depend exclusively on...
As the "great packager" who tricks up boxes and labels, Designer Loewy lures U.S. consumers into buying more soap, lard, perfume and hair oils. If he did nothing more than such trivial things, consumers might well wonder what benefit, if any, they get from his work. But he also works...
Loewy's first job for the Pennsylvania Railroad was designing a trash can. That was successful, so he went to work blueprinting a new locomotive. To find out what was wrong with old engines, Loewy rode them for thousands of miles, noting such things as the absence of a...