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Word: ups (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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By the end of World War I, the rush to put women in ads was on. Coca-Cola used a black-haired beauty and a kitten. Holeproof Hosiery pioneered cheesecake by lifting skirts and showing legs. Chesterfield made shocking history by subtly inciting women to smoke: a flapper cuddled up...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

Reservoir of Beauty. On its advertising message of optimism and progress, U.S. business this year is spending about $830 million in magazines and newspapers alone. At least one-third of all the advertisements bought by that staggering sum are using models. The proportion is nearer half in beer, cigarettes, cosmetics...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

Nor will her income be glamourous. Virtually all statistics in the modeling business are the figment of someone's creative imagination. Best estimates are that only about 50 or 60 of New York's 1,000 photographic models make between $10,000 and $20,000 a year. Among...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

Her first Manhattan stop was her office, where she picked up" gloves, shoes and a list of bookings which her secretary had prepared for her. Then she went to Seventh Avenue for a fitting of a dress she would model later in the week. From Seventh (where a gown is...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

She went to Paris where she got engagements with minor ballet companies (her 5 ft. 7 made her too tall for the Paris Corps de Ballet). In 1935, she married her fellow dancer, handsome Fernand Fonssagrives. Both soon gave up dancing, he to be a photographer, she to be a...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

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