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Dates: during 1990-1999
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Usage:

Bezos is struggling mightily to make sure it doesn't kill Amazon too. Even as he cuts off competition like eBay by getting into the auction business himself (partnering with no less than Sotheby's), he is also trying to make Amazon a model of i-age shopping. When we...

Author: /time Magazine | Title: Jeffrey Preston Bezos: 1999 PERSON OF THE YEAR | 12/27/1999 | See Source »

Jeff Bezos loves being on the move. He sits in the back of a white van, beaming as usual, surrounded by an entourage of lanky young lieutenants from Amazon.com the Web's biggest retail store and, someday, if Bezos gets it right, Earth's Biggest Store. The early-morning landscape...

Author: /time Magazine | Title: Jeff Bezos: Bio: An Eye On The Future | 12/27/1999 | See Source »

"Anyway," he adds quickly, self-deprecatingly, in probably the same way he told people his start-up had only a 30% chance of success, "it'll be a long time before we build a lasting company." And then he laughs and laughs and laughs.

Author: /time Magazine | Title: Jeff Bezos: Bio: An Eye On The Future | 12/27/1999 | See Source »

But how long can you build warehouses to the sky and not fill them? Says Scott Sipprelle, founding partner of the investment firm Midtown Research Group: "The chance of a painful failure goes up as they increase the chips on the table. Just look at the metrics. As the company...

Author: /time Magazine | Title: Jeff Bezos: Bio: An Eye On The Future | 12/27/1999 | See Source »

He climbs a podium and launches into his Six Core Values speech, which is the linchpin of most of his speaking engagements. He always begins with the watchword of his faith: the customer comes first. "Wake up every morning terrified--not of the competition but of our customers."

Author: /time Magazine | Title: Jeff Bezos: Bio: An Eye On The Future | 12/27/1999 | See Source »

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