Word: upstarts
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...make that mistake again. This time it is consistently matching ValuJet's fares out of Atlanta. Delta now has a low-cost airline, Delta Express, to fight ValuJet on its own rock-bottom terms. This is a lesson that the other major airlines have learned in battling upstart competitors, to their considerable profit. Alas, for travelers, the major airlines' profit is the flying public's loss...
...just shake the hell out of it." But being risky doesn't necessarily mean being effective. Fallon's work for McDonald's Arch Deluxe featured kids frowning at the prospect of an "adult" hamburger. So too did the grownups. The burger bombed. McDonald's parted company with the upstart and picked a new agency: Leo Burnett, big, conventional and in downtown Chicago...
...brave new world of deregulation, airlines have foundered from a deadly mix of overexpansion and downward pressure on fares. Then there is Midwest Express Airlines, an upstart based in Milwaukee, Wis., that pampers customers with wide leather seats, free champagne and provisions that arrive on china--and thus far has a habit of pulling premium fares from passengers' pockets...
Bell has been around too long to be called an upstart--and his isn't one of the 100 biggest firms--but he still goes flat-out to stay ahead of fierce competition. Says Bell: "Success is never guaranteed in our industry." Last year was the first in a decade that Texas American lost money; this year is profitable so far. It is one measure of how deregulation has helped both the consumer and the supplier that Bell charges 2[cents] or so less a mile for hauling than when he entered the business in the '80s. "Deregulation has taken...
That this mission enabled him not only to survive but to become famous still seems incredible. At the outset, most of his contemporaries scoffed at this upstart crow with no known training in either art or ornithology. Audubon scoffed back. In 1824 he managed to antagonize the Philadelphia scientific community and could find no publisher for his swelling collection of bird paintings. Two years later, he departed for England, where, togged out in backwoods garb, he wowed the sophisticates, arranged a publishing deal and oversaw the realization of his dream...