Word: upswinging
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"Married couples today are having far more second, third, fourth and fifth children. Just for the record, 1953 v. 1940 -shows us 90% more second children per family, 85% more third children, 60% more fourth children and 15% more fifth children . . . We have 65% more children under five years of...
Movie box-office receipts are on the upswing again. After a steady four-year drop, Hollywood reports a 10% to 15% increase at box offices in the last two months of 1953. Moviemakers' reasons: 3-D and CinemaScope, better pictures, and the first signs of weariness with TV.
The guarded optimism-and awareness of a possible readjustment-were themselves good guarantees against disaster. They warded off excesses. One of the reasons for the slip in business toward the end of 1953 was that businessmen were cautiously ordering less, working down their inventories. The inventories, while still enormous ($78...
Upswing in the 80's
Had Hollywood finally given in to TV? Not quite. A few movie figures, notably Robert Montgomery, had long been familiar faces on television; some, like Lucille Ball, Ann Sothern and Robert Cummings, had propped up sagging careers by taking the television plunge. This season's rash of film stars...