Word: upturn
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...market forecasting; the company must build relatively larger inventories than its rivals early in each new-model year so that dealers will have enough cars to sell. Early in 1974, Chrysler, like the other automakers, geared its production plans to the then widespread forecasts of a year-end economic upturn. But the economy slammed down, and Chrysler was caught with a massive, 135-day backlog of unsold cars by year...
...company has some other fundamental problems with market strategy that would not be cured by a quick sales upturn. Officials at other auto firms fault Chrysler for having tried to match GM in sheer model proliferation in the 1960s, but then being slow to meet the growing small-car market. With the Valiant and the popular Dodge Dart, Chrysler today has the largest share (32%) of compact-car sales, but its biggest product investment last year was in a costly redesign of its full-sized cars. Its one subcompact, the Dodge Colt, is built by Japan's Mitsubishi...
Recent visitors to Nixon's Casa Pacifica compound report that his spirits and his health have taken an upturn. Actually, the dwindling staff seems more depressed than the boss. "How much can you walk on the beach?" asked one youthful aide last week. "We have developed a special bond with each other; we depend so much on each other. But it is the bitter life of exile...
...board member most satisfied with Ford's rebate idea is Murray Weidenbaum. Says he: "There seems to be an upturn in the cards, and the rebate will make it that much more likely." His main worry is that Congress will expand the program too much. Beryl Sprinkel is wary of using tax cuts to boost the economy, because they enlarge the federal deficit. But, adds Sprinkel: "Faced with the alternative of an increase in Government spending, I would certainly favor the President's program...
...recovery, when it comes, is likely to be slow and sluggish at best. Many industry observers predict a generally flat year ahead, with no really significant upturn until August or September. The range of forecasts for total domestic sales is wide: Wall Street Analyst David Eisenberg believes that Detroit will sell no more than 6.5 million autos in 1975, but General Motors Chairman Thomas A. Murphy talks of a 9-million-car year. Though that would be well short of 1973's alltime high of 9.7 million new cars, it would be comfortably ahead of 1958, when only...