Word: upturn
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This year the value of the D.F.L. endorsement for U.S. Senator was unusually high. The recession was hitting diversified Minnesota later than the rest of the nation and the D.F.L.'s labor support was vigorous and active. Despite the farm upturn, the D.F.L. was heartened by an increase in National Farmers Union membership since 1956 from 35,000 to 41,000 families. Beyond that, the D.F.L. Senate ticket would be helped mightily by the fact that popular Governor Orville Freeman, running for his third term, is considered such a lead-pipe cinch that the leadership-starved Minnesota Republicans have...
...that the economy will turn upward in 1958. Last week Walter E. Hoadley Jr., treasurer of Armstrong Cork Co. and a top building-industry economist, gave his reasons for this view to the New York Society of Security Analysts. Said Hoadley: "I do not see evidence of a quick upturn." The recession will last "through 1960. It is more than a rolling readjustment...
...42nd annual meeting of the National Industrial Conference Board in Manhattan, a panel of economic experts took the view that no real business upturn is likely until next year at least. One of the big reasons for the pessimistic view: a new report from businessmen pointing to a further decline in spending for plant expansion that will last into...
Economists are keeping their fingers crossed about housing and its capacity to lead the'economy into an upturn. In the 1949 and 1954 recessions, housing upturns were bellwethers for the economy. But some economists suspect that housing may no longer be a completely reliable economic indicator. Reason: like many another industry, housing has had the cream skimmed off the top of its market, cannot depend on the backed-up demand that helped it weather the last two recessions...
Case's success stems from more than the upturn in farm income. It comes from the razzle-dazzle sales tactics of its President Rojtman, 40. Rojtman, who merged his American Tractor Corp. with Case in January 1957, demonstrated his sales flair last fall with a $1,000,000 circus. He airlifted nearly 4,000 farmers and dealers to Phoenix, Ariz, to unveil the "1960 Case-O-Matic Line," lashed his tractors stern to stern with competitors' models to show how they could outpull them. All told, Rojtman wrote up $164 million in orders, signed up 300 new dealers...