Word: urban
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Dates: during 1990-1999
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When Wende Zomnir, creative director of the nail-polish company Urban Decay, advertised free manicures at last year's International Fashion Boutique Show in New York City, the lines stretched out the door. Part of the clamor was simply good buzz, with fashion reporters raving over Urban Decay's wild shades, like Asphalt (matte black), Mildew (organic green) and Plague (deep purple). But there was another reason for the long wait. "There were as many men as women" in line, says Zomnir...
With earrings now dangling from the lobes of stockbrokers, bartenders and truck drivers, what's a hip guy to do to distinguish himself? Well, for starters he could paint his fingernails olive, khaki and black. And, apparently, he does. Last year Urban Decay decided to advertise its unisex grungy nail colors--"Does pink make you puke?"--in magazines with male readers, like Spin, Rolling Stone and Interview, instead of in women's magazines. Nationwide, Urban Decay rang up first-year sales of $5 million, at $11 a bottle--a lot of them to guys...
...tend to think of the turn-of-the-century temperance movement as little blue-haired ladies trying to prevent people from having a good time on Saturday night. In fact, the temperance movement was part of a much larger progressive movement seeking to improve the appalling conditions of the urban working class. These were greatly exacerbated by rampant alcoholism that contributed to extraordinary levels of spousal and child abuse, abandonment and destitution...
...People from the bush," sometimes speak with more of a drawl than in the city, says Rickard, who is an urban dweller and native Australian himself...
...city for training creates too many temptations to forget about home, then why not use interactive technology to bring the classroom to the prairie? Ideally, to complete their training, students who have strong ties to their rural communities would never even have to set foot on an urban campus...