Word: urban
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Dates: during 2000-2009
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...target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based mobile-marketing firm 21 Communications. Turchetti says more...
...Doyles are not alone in their desire to give back. There are more than 1 million 501(c)(3) charities like theirs, up nearly 70% from the 614,000 that existed a decade ago, according to Tom Pollak, program director with the National Center for Charitable Statistics at the Urban Institute. Organizations dedicated to education, disaster relief, job development, the environment and AIDS are among today's "hot causes," says Phyllis McGrath, president of Philanthropy Management, a Fairfield, Conn., consulting firm that works with nonprofits nationwide...
Adaptation isn't just about building a stronger physical infrastructure. A new urban village is being planned 120 miles north of London that will bring together mitigation and adaptation. "Bilston village will not only be a low-carbon-energy user, it will also try to make itself resilient to future climate changes," says West. For example, it will build flood protection into its design. "This could be a new model for how communities can walk on both legs into the climate future...
...wreckage left by our 250-year industrial bacchanal will require fundamental changes in a society hooked on its fossil fuels. Beneath the grass-roots action, larger tectonic plates are shifting. Science is attacking the problem more aggressively than ever. So is industry. So are architects and lawmakers and urban planners. The world is awakened to the problem in a way it never has been before. Says Carol Browner, onetime administrator of the EPA: "It's a sea change from where we were on this issue." Here are the ways that sea is shifting the most...
Faust focuses on the connections between Southern thinkers that made them intellectually productive. Ideas spread easily in cities, but the great distances that separate farmers challenge the transmission of new thoughts. Faust’s intellectuals were not the ante-bellum Bostonians whose easy interactions in dense urban environment produced abolitionism and transcendentalism...