Word: urban
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Dates: during 2000-2009
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...Chicago business-school class to prepare a marketing study on Yao. Students traveled to five Chinese cities, including Beijing and Shanghai, to conduct extensive polling and focus groups. In December the class presented Team Yao with a 500-page report about the core values of the 400 million urban Chinese consumers on whom they think Yao's marketers should focus. These Chinese, when asked which values were most important to them, "used words like hardworking, self-confidence, respect, talent, heroism and lightheartedness," says Sanders. Head to head, Yao outpolled all other Chinese celebrities on those qualities...
...important to be vigilant, according to William Waugh, professor of Public Administration and Urban Studies/Political Science at Georgia State University in Atlanta. But it?s equally important to not overreact, says Waugh, an expert on international and domestic terrorism and the author of "Terrorism and Emergency Management" and "Living with Hazards, Dealing with Disasters." TIME.com spoke with Professor Waugh about what the alerts mean - and how we should respond to them...
Given the current economic climate in the U.S., some of the leading fashion and design companies should explore the viability of forming joint ventures or other business relationships with the growing number of independent companies that have a significant reach into the hearts of the urban consumer base. A meaningful opportunity is at hand for a process of collaboration. Yet not one major manufacturer or distributor is involved in meeting this challenge...
...experiences that are emotionally based but relevant," says Michael Bills, president of RPA, a retail management-and-design consultancy in Columbus, Ohio. That's a long way from the exclusiveness of Ralph Lauren's classic New York City flagship in the former Rhinelander mansion and Calvin Klein's ultra-urban-cool outlet on Madison Avenue, both trendsetting statements in their day. It's an experience that has now become two way, says Bills, thanks to the reach of technology. Before cable, before TiVo, we were sit-back consumers, willing to watch what was put before us. Now we want...
This London-based cross-disciplinary group of designers and artists specializes in innovative urban-scale projects...