Word: urban
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...unlike the Underground, London's buses will all be accessible by next year. And under London's Dial-A-Ride program, disabled people are entitled to an unlimited number of trips in licensed black taxis, subject to availability. Traveling beyond city limits can prove even more difficult than navigating urban areas, as Louis Pion finds when he takes the train from the Belgian university town of Louvain-la-Neuve near Brussels to his parents' home in Leuze-en-Hainaut, near the French border. The 23-year-old theology student, who has cerebral palsy, telephones the station a day ahead...
...Hispanic sweet spot isn't just politically correct, it's a business necessity. Even as big companies like Hershey's, Citibank and Proctor & Gamble roll out products just for American Hispanics, advertisers already see the next frontier to be Latino-centric mainstream marketing, the same way hip-hop, urban culture has pervaded the general ad market in the past decade. Crest, P&G?s flagship toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon represented in the 1950s by kids drawn by Norman Rockwell. "For anyone under...
There's an old urban legend about the Chevy Nova flopping in Latin America because the car's name, in Spanish, means "won't go." The lesson of this tall tale, know thine target, has revived relevance to a new generation of marketers, who, after years of simply translating their mainstream English-language advertising into Spanish, are now creating product lines for U.S. Hispanics. Among these: Hershey's Cajeta Elegancita candy bar. The Mexican term for caramel flavor made with goat's milk, "cajeta" is also a word for female genitalia in Argentine slang. This idiomatic tangle highlights...
...first years, he could mark a canvas in interesting ways. And in a typical Basquiat, nothing was minimal. Everything was cluttered, unbuckled and dripping. Although he came from a middle-class background--his father was an accountant--collectors tended to see him as the authentic representative of the urban underworld, the new wild child. They came running with their wallets open. They have kept them open too. Last June an untitled Basquiat from 1982, a head with fangs, sold at auction in London for $4.5 million. His record is $5.5 million, for a painting sold in 2002 by Metallica drummer...
...Nagoyans who are laughing now. Even on weekday nights, the downtown is vibrant, lively and thronged with people. Spacious, brightly lit avenues and green ribbons of urban parks abut rows of gleaming shops, department stores and restaurants. Some of the women out for shopping or dinner have dyed-brown hair piled high with looping curls and ultra-feminine (and frequently pink) outfits replete with bows and frills. These are the "Nagoya Gals," a look that swept Japan last year when Tokyo fashion bible JJ gave it its stamp of approval. "Nagoya Gal Kits" flew off Tokyo department-store shelves...