Word: urban
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CURBYS (creative urban youths) work as artists, photographers, musicians, filmmakers, designers, stylists and writers. What Gordon Gekko and Bret Easton Ellis were to yuppies, Wes Anderson and Dave Eggers are to CURBYs. They consume culture almost as fast as they create it. Enright's book implores readers to "read, watch and listen to anything you can get your hands on" and suggests 106 magazines ranging from Thrasher to IN STYLE...
CURBYs tend to live in urban enclaves--areas like Red Hook, Silver Lake and Wicker Park, where they have proximity to the collision of high art and pop culture that takes place in major cities (New York, Los Angeles and Chicago, respectively). But by living across a river or in a formerly industrial neighborhood, they find the cheaper rent and supportive, small-town feel that make working as an artist doable. "It's like this handy Petri dish of culture," says Kirsten Hively, who founded wburg.com a website about Williamsburg...
...than the other. And that's unfortunate because that usually is the first sign of a scene getting ready to crumble." It can't bode well when, for $100 a month, a store can rent an iPod that a "music stylist" has loaded with the trendiest obscure songs and Urban Outfitters sells T shirts emblazoned with names like LOWER EAST SIDE and CBGB...
...This is a huge untapped market just starting to take off. It's just on fire," says Jennifer Black, a retail and apparel analyst at Wells Fargo Securities, of the urban category most celebrity lines fall into...
...while celebrity labels often begin as niche markets, their growing profits owe much to their skyrocketing popularity in suburban as well as urban markets. "There's a new young generation optimistic about diversity. They want to buy new America as well as old America," says Simmons, who recently teamed up with Kellwood to launch the sportswear line Def Jam University. "People look around and say, 'Where's the next Polo?' There isn't a new Polo. It's Phat Farm and JLO and Sean John. These companies are all new America...