Word: urban
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Shoe marketers trying to reach trendsetting young urban males have discovered a fact long known by any weary eighth-grade teacher: guys love a troublemaker. Celebrity endorsers typically have been squeaky-clean family men like Cal Ripken Jr. or harmless rebels like long-haired Andre Agassi. But today's sneaker ads often showcase figures known as much for alleged misdeeds as for their accomplishments. When a company attaches its brand to these antiheroes, "it's a way of saying, 'We're in touch with somebody who is street real,'" says Rick Burton, professor of sports marketing at the University...
Think back. Was that Betsy Carter's name you saw in the gossip columns in 1986? That was the year that Carter, the former editorial director of Esquire, launched New York Woman, an edgy, sophisticated magazine for urban women. For Carter--accomplished, energetic, at center stage of the Manhattan magazine world--those must have been exciting, happy times, right? Wrong. While her career flourished, Carter's private life was rocked by a sequence of injury, illness, divorce and other disasters so relentless and extensive that it would be almost laughable if it hadn't been so painful. Carter...
...snows cleared for the annual spring military campaign, a joint offensive against Massoud by the Taliban and al-Qaeda seemed likely. But the influence of al-Qaeda on the Taliban was proving deeply unpopular among ordinary Afghans, especially in the urban centers. "I thought at most 20% of the population supported the Taliban by early summer," says Vendrell. And bin Laden's power made Massoud's plea for outside assistance more urgent. "We told the Americans--we told everyone--that al-Qaeda was set upon a transnational program," says Abdullah Abdullah, once a close aide to Massoud...
...sitting down, everyone tosses their pack of cigarettes onto the table for a brand inspection. Gauloise (French), Cleopatra (Egyptian) and Rothmans (Canadian) pass without comment, but a pack of Marlboros demands explanation. Boycotting American cigarettes has become a standard political statement in a city where the vast majority of urban professionals are both smokers and fierce critics of Israel's military campaign in Palestinian territories. In the minds of many Cairenes, Israel and the United States have become inseparable...
...Eliezer's proposals reflect mounting alarm in the Israeli public that tough military action has failed to stem the tide of terror attacks. Fourteen Israelis were killed in a 24-hour period over the weekend, despite Israel's reoccupation of most of the West Bank's urban areas. Although the Israeli military is looking to respond through measures punishing family members of suicide bombers, the Defense Minister's revival of the longstanding idea of Gaza as a test-bed for truces and peace agreements suggests that the dovish faction of the Israeli government (Ben-Eliezer heads the Labor Party...