Word: urquelle
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Dates: during 2000-2000
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Anyone familiar with the delights of what Czechs affectionately call liquid bread will not be surprised to learn that Czechs consume more beer per capita than any other nationality. In 1998 they quaffed around 170 qts. each, beating the Germans, who managed just 134 qts., into a poor second place...
And look who's behind the wheel now. The new owner of the world's most admired beer is South African Breweries, which last October bought a controlling interest in Pilsner Urquell and Radegast, the Czech Republic's two top brewers, from investment bank Nomura International in a $321 million...
An assault on the U.S. market is not in the cards; further expansion in Europe is more likely. Before its Czech purchases, SAB established itself in Poland, Romania, Hungary, Slovakia and Russia. A top brand like Pilsner Urquell, say industry insiders, will reinforce SAB's No. 1 position in the...
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