Word: use
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Dates: during 1950-1959
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...investigators' recommendations for eliminating these bedside cesspools are formidable: put ice-cube makers in microbe-free areas, bag the ice mechanically and store it at 20° F.; dispense ice with tongs; use wide-mouthed carafes, of types that can be sterilized with heat, and have skilled help do this job daily in the diet kitchen. The researchers note wryly that hospital personnel spend hours figuring out just what quantity of fluids a patient gets-so why" not pay a little attention to the quality...
...remarkable distribution system includes mailings from other countries, including Russia, and delivery by underground members, who delight in dropping copies into Stalin Alice mailboxes and onto the bookshelves of the Soviet House of Culture. Replies to a standard request for reader comment ("Don't forget to use a false return address") show that Tarantel is regularly read all over East Germany...
...unawed, showed up for a strategy workout with Gonzales, displayed to dressing-room interviewers a pair of underdrawers decorated with gorgeous women. "This way I never run out of girls," he grinned. In voluble Spanish Gonzales suggested Olmedo's strategy: keep the ball low on the wet court, use lobs to drive Cooper back from the net, move around to upset the Aussie's second service. It worked. Charging to the net, the Chief forced the attack, punched his volleys accurately, won 6-3, 4-6, 6-4, 8-6. Almost single-handed Alex Olmedo...
...over 1957. The trouble, from the networks' point of view, is that most of these gains benefit the independent stations, where advertisers can buy into shows that are both cheaper and more closely tailored to local markets than network programs. More and more affiliated stations hesitate to use network shows in prime time slots that can often be more profitably sold to local advertisers. To fight against this localitis, the networks are moving into 1959 with grand but contrasting schemes...
...losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests its eyes); "engineered circulation" (urging consumers to use what they have already bought); and "sound thinking" (the proper use of mood music during commercials). During the past month Joe Culligan's time salesmen have already chalked up more than $2,500,000 worth of business...