Word: use
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Dates: during 1950-1959
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...Center. Actually, the times have changed more than Aalto. His use of traditional materials-wood, brick, copper-and rough textures now seems a welcome antidote to too much slickness and gloss. Aalto still insists as firmly as ever: "Architecture-the real thing-is only to be found when man stands in the center...
...flatly refused to knuckle under, and, according to the indictment, Leonard had handed over only $1,725. After the hearings, Leonard landed in a hospital, claimed that he had been bludgeoned while closing his garage door. While Carbo and Palermo were applying threats, charged the indictment, Gibson "would use his power and authority to persuade victims ... to accede...
...Cadet, then decided that the market was too small, and scrapped it. But Cole, at that time Chevy's chief engineer, saw farther. He figured that buyers would tire of size and flash. But since all the surveys were against him, Cole knew that he had to use the greatest skill and strategy to sell...
...reason: Cole, working together with Cadillac Chief John Gordon (now G.M.'s president), developed a new short-stroke V-8 front engine with an increased compression. It proved so successful that it set the basic design for most of G.M.'s high-compression engines now in use. It was 221 Ibs. lighter (25%) than the Caddy's previous power plant, yet stepped up power by 7% to 160 h.p., and stretched fuel economy at first by 15%-and eventually to 19 miles per gallon. But Cole still hankered to perfect a rear engine for cars...
...Little Intrigue." A devoted sports-car fan, Cole also volunteered to develop the sporty Corvette when no other G.M. division wanted it. "The Corvette gave the whole Chevy Division a little intrigue, and, believe me, we needed intrigue," says Cole, who likes to use the word "intrigue" to connote sex appeal and daring. Cole still enjoys running Corvettes around Chevy's test tracks at 115 m.p.h. He also ordered a 30% speedup in the escalators of Chevy's new engineering center; engineers call them the "turnpikes...