Word: use
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Dates: during 1970-1979
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...civility of British elections is nothing new to Melville, who has covered six of them in his 20 years in London. This time he was struck by Thatcher's use of media events, photo opportunities and other elements of what he calls "American-style razzmatazz." "But I don't think it made an iota of difference to the result," he says. "She won on the issues and a widespread feeling that it was time for a change...
...does nothing new. All his major themes have been introduced and explored, usually with much more immediacy, by other writers. Take, for instance, the impact of television in reshaping American politics. Theodore H. White '38 in The Making of the President 1960 broke the story of the Kennedys' deliberate use of television and polls to pole-vault the regular party structure as well as time and space restrictions on national candidates. Joe McGinnis's The Selling of the President 1968, a case study of media merchandising, provided a much more chilling and prophetic account of Richard Nixon's packaging than...
...conference transcripts. Wills points out that Nixon lashed out and backed off, lashed out and backed off, on the edge but never breaking, always hedging his bets. Wills notes that when Larry O'Brien in 1968 screened the film of the press conference, hoping to find a segment to use in Humphrey commercials, O'Brien came up with nothing, so thoroughly had Nixon covered...
...Use of Gene Fusions to Study Protein Secretion in E. coll--Jonathan R. Beckwith, professor of Microbiology and Molecular Genetics, main lecture hall, Biological Labs...
...FIRST IMPRESSION that any performing group makes upon its audience is visual, and the outlandish physical appearance of the Art Ensemble is only natural for a band that seeks to use every available means of expression. Just as in the music, the Art Ensemble attains their visual goal through the highly personal contributions of the individual members; Mitchell, in the standard dungarees and open-collar shirt of the jazzman, is as much a part of the AEC tableau as is Moye in his coolie hat and war paint...