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...nature of the product will make Maclaren's task even harder. "Anything relative to child safety tends to be off-the-charts viral," says Pete Blackshaw, a brand consultant for Nielsen Online. According to Blackshaw's data, new mothers are three times more likely than others to use social media and start blogs. "Given the higher order of sensitivity, parents are much more diligent," says Blackshaw. "They want to talk to friends, family and even strangers about their decisions. They'll go the extra distance...
...Maclaren has posted two safety videos on YouTube, one of which demonstrates how to use the new hinge covers. Blackshaw recommends that Maclaren dedicate a Twitter account to dispensing mea culpas, information about how to order the repair kit and explicit instructions on how to use the strollers safely. As of Monday afternoon, a Twitter account called @MacLarenStrolle was linking to Web pages that don't exist. Another, @maclarenbabyUK, posts links to new Maclaren products, but there were no posts addressing the recall. (See the 10 best iPhone apps...
...Soviet Union an "evil empire," but he was not above negotiating with it. While others saw the enmity between the superpowers as immutable, he insisted that change was possible. And though today he is revered by foreign policy hawks, Reagan's greatest successes were achieved not through the use of force but by persuasion, dialogue and diplomacy. (See pictures of President Obama visiting Berlin...
...floor of the House on June 9, referring to the government takeover of General Motors. A video of that speech attracted more than 2 million YouTube views. A few months later, from the same podium, she wondered if health reform would allow a 13-year-old girl to use a school "sex clinic" to get a referral for an abortion and "go home on the school bus that night." It wouldn't, but the terrifying suggestion buzzed around the Internet. The White House was forced to respond, condemning Bachmann in a blog post--which played exactly into her hands...
...officials say the country is in the middle of a full-blown HIV/AIDS epidemic, with about 7% of the population now infected and only 15% of those people even aware that they are HIV positive. While the vast majority of HIV transmissions are through heterosexual sex or intravenous drug use, research conducted in 2007 suggests that the spread of the disease through gay sex is far more common than skeptics believe. Fifteen percent of all new HIV infections each year are thought to be among men who have sex with men. And because some men who engage...