Word: used
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Dates: during 1940-1949
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Your report on the enthusiastic use of free medical and dental care, free hospitalization, medicines, glasses and artificial limbs for the aged in the state of Washington is the best possible argument against nationalized medicine...
...never-ceasing campaign to capture the public's attention, and stab to the psychological soft spots of men & women. They appealed to fear ("Even your best friends won't tell you"), to snobbery ("Men of Distinction"), to romance ("She's lovely, she's engaged, she uses Pond's"). They spoke in euphemisms, wrapped like cotton around the harsh facts of life, and invented dread new diseases (B.O., Office Hips, Halitosis). They found that endorsements by real people, from tobacco auctioneers to movie stars, were astoundingly successful sales plugs. ("Fifty million women a week see movies...
Some products, of course, would always be best advertised by models. This fact is borne out by such stories as the rise of Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully...
...streamlined. .White Heat is sprinkled with an improved type of wrist action in blackjacking, so effective that the camera does not even bother to examine the victim. The traditional movie chase, with its essentially simple machinery, has evolved into a studious, highly technical battle in which the combatants use telephones, oscillators, triangulation equipment and poker faces...
...Criminal Mind. In Clearwater, Fla., 14 green flags stolen from the Clear-water Country Club last Christmas were returned with a note: "Sorry but we can't find any use for these." In Wichita Falls, Tex., F. D. Clark reported the disappearance of a 30-ft. telephone pole from Pocahontas Street. In New Brunswick, N.J., Kenneth Bergen's stolen sport jacket and two pairs of slacks were returned with a note: "Too small...