Word: used
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Dates: during 1950-1959
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Before the Legionnaires left town, the Star recorded their activities in dozens of color pictures. This is more color than most newspapers use, but they use plenty. The increase in run-of-press color, i.e., in regular press runs as opposed to specially preprinted color, is a major development in U.S. journalism. Moving westward, its importance grows almost in geographical proportion: in the East, 52% of newspaper readers get multicolor dailies; in the Midwest, 87%, and in the Far West...
Since then, the spread of color has been swift. The Milwaukee Journal, which ran only 346,867 lines of run-of-press color ads in 1946, carried 2,400,344 last year. The number of U.S. dailies using run-of-press color has increased 25% since 1956. Color now appears in more than 800 U.S. dailies. Even small-circulation papers are taking on hue: last year only four papers outranked the Midland, Texas Reporter-Telegram (circ. 17,650) in the use of color advertising...
...use of color continues to spread, even the relatively colorless New York papers may be forced to join in the parade. All, that is, but one. "We pride ourselves on the appearance of our paper, and we don't want to detract from it," says a spokesman for the paper that will presumably remain the good, grey New York Times...
...around his 143-ft-tall Ziggurat at Khorsabad back in 706 B.C. What Wright did was avail himself of reinforced-concrete shell techniques to stand the structure on its narrower end, cantilever the floors inward, and top off the structure with glass, a material no ancient architect had to use on such a scale...
...Guaranty still deals primarily with big customers, but it hunts them with all the relish of a pointer after quail. Alexander has 70 bright young men, his "bird dogs," who spend all their time hustling up new customers, keep them happy with everything from new or better ways to use their money to getting them theater tickets...