Word: used
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Dates: during 1990-1999
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...been that it's an oxymoron; no one's agitating for a choose-your-own-adventure version of Martial Law. webRIOT hopes to score with a sort of cheap-'n'-dirty, Scud-missile interactivity. The game (accessible at www.mtv.com requires no special hardware or complicated interface; players simply use the keyboard as a buzzer. And, notes MTV programming head Brian Graden, successful game shows already have an "interactive" element: yelling at the TV. "They create the illusion that you are faster and smarter than the contestants," he says. "It's all about play-along...
...course, the immediate goal of this experiment is an old one: get kids to watch MTV. Though only a percentage of the hoped-for viewership will play at once, the show will help MTV stay on top of trends like Internet use, which is essential to keeping the music channel relevant to kids. The format rewards loyalty; in a sweepstakes at the end of the season, webRIOT will give away a Ford Focus to one lucky online player. The more games you play, the better your chances...
...soon as I got the iBook, by the way, I knew the Irish-pub idea was out. The machine turned out to be more feminine than I expected. It's a zippy little laptop, but the rubberized blueberry-and-white clamshell design looks like something Barbie would use. I'm still willing to consider that experiment as soon as Apple makes a wireless machine that looks good next to a pint of Guinness...
...notice Nike is letting you design your own sneaker on its website. You can even ask for words to be emblazoned on the heel. Are there any words Nike won't let me use...
...Plenty. No obscenities, obviously, but also no competitors. Reebok, Adidas, Converse, Fila and DKNY are out (though you can use Hilfiger and FCUK). Otherwise, the censorship seems arbitrary. You can have Chevy or Mercedes on your sneakers but not Ford, Saturn or Volvo. Strangely, Nike also banned the word Jordan--and the word TIME...