Word: useful
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Dates: during 1980-1989
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...encouraging people to use public transportation," Flynn said...
...achieve "user-friendliness," computer makers such as Apple have given us simplicity in place of comprehension. Although smiley faces, frowning faces, and cutesy language like "mouse" help people overcome their initial jitters with machines, manufacturers won't allow users to understand anything remotely technical. Macintoshes are so easy to use because we have no idea how they work...
Indeed the best word one could use to describe Harvard's play in the first two sets is "intimidating." The Crimson was scrapping for every dig, setting well and spiking the ball past the outstretched arms of frustrated Lowell forwards. It seemed that there was no way Harvard could lose...
Mockler is less photogenic than Victor Kiam (Who, to use his own words, liked Remington so much he bought the company), but his rhetoric aims to create the same audience rapport as Kiam's TV appearances. "This one's for everybody" is a prime example of what historian of advertising Roland Marchand has identified as "the parable of the Democracy of Goods...
...course, we're not all in this facial thing together. Women won't have much use for the Sensor, so it's not really "for everybody...