Word: usefullness
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[Emotional content] does not necessarily mean that events are remembered more accurately, and that's an important distinction. In fact, there's a lot of evidence that all memories can be altered. It's a normal process - we're constantly taking our experience and revising it, even twisting it to...
In its work, the Copenhagen Consensus poses a useful question: what if instead of trying to tackle the world's myriad problems in a piecemeal fashion, we focused our efforts tightly on where we could get the most value for our dollar? It's a very economist - and unglamorous - way...
Merck has not said how much the movie ad buy cost the company, but it has acknowledged that it is about the same as last year's television buy for a spot dubbed "I chose..." which now can be seen on the company's website. The ad features mothers talking...
Re your statement about Blair being "curiously reticent in talking about his own faith ... characteristic of British politicians, not American ones": American politicians who loudly tout their faith are usually touting membership in one of the Christian sects, and rarely Judaism (and even more rarely Islam). The political climate in...
But no matter how good the rug selection, the endless variations in style and quality make bazaar bargaining a daunting exercise. And any transaction can conjure old clichés of naive Americans and wily, opaque locals. But such clichés are exactly that. Rug traders drive a hard bargain for...