Word: usefully
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
Fortnight ago Frank R. Coutant, director of research for the advertising agency of Pedlar & Ryan, Inc., estimated that even though use of market research has jumped 50% in the last three years, U. S. industry is spending a mere $4,500,000 a year for it. (Estimated expenditure for engineering research: $300,000,000.) Only a handful of the biggest U. S. companies indulge in market research to an appreciable extent* and of these General Motors makes the biggest splash, spending something less than $500,000 a year for the purpose...
...advance this year is the virtual disappearance of the familiar wobble-stick gearshift lever; almost all 1939 cars will sport some sort of steering-post-mounted gearshift either as standard or extra equipment. While most of these systems are merely conveniently placed substitutes for the old wobble-stick, some use the vacuum energy generated by the engine's air-intake systems to operate automatic clutching and transmission changing. A few 1939 models (with optional equipment) approach this trend's ultimate aim: to relieve the driver of all concern with transmission control, enabling him to give fuller attention...
Chevrolet, Master 85 and Master DeLuxe, is priced lower at from $710 to $766. Available: vacuum remote gearshift control ($10). The vacuum gearshift system has a manual stand-by control, for use in getting the car going if the battery fails...
...Manhattan, Douglas G. Hertz, Rockleigh, N. J. sportsman, submitted a bid of $850,000 to the City of New York for the sale of its Tombs Prison. If his bid is accepted, he plans to use it during the World's Fair as a museum of famed crimes and criminals; afterwards, to turn it into an indoor polo field...
...brink of the Borsch circuit, Quill encounters opposition in the form of Tropp, chancellor of the Lodge, who calls the whole thing off because Quill won't let Mrs. Tropp sing three Schubert Songs to infuse tone into the entertainment. But the villain is foiled, and by the use of false telephone calls and a little phony spiritualism, Tropp is brought to terms and the show goes...