Word: users
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Dates: during 1980-1989
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...lost $35 million in the fourth quarter last year partly because people flocked to return the initial version of its Adam computer, which the company offered for $600. In a statement to shareholders, Coleco blamed much of the consumer dissatisfaction on "manuals which did not offer the first-time user adequate assistance." Observes Joseph Sugarman, president of J S & A, a mail-order house that specializes in high-tech merchandise: "Very often, items with the highest rate of return are those where customers are frustrated with the instructions." Coleco has reintroduced the Adam computer, complete with a new instruction manual...
Consumer electronics companies insist that customers are generally satisfied with the directions they get. "Over the past year the number of complaints we have received because of difficulties understanding our user's manuals would probably fit in one hand," says W.T. Collins, a vice president for consumer affairs at RCA. The firm's instructions used to be written by design engineers, but now they are prepared by technical personnel who train distributors in how to operate and service RCA products. Says Collins: "We realized that engineers have a tendency to make the content of a manual...
...potentially intriguing question about Belushi's death: Why did the Los Angeles police release Cathy Smith, who was subsequently indicted for murder and for "furnishing and administering" speedballs (potent mixtures of cocaine and heroin) during the final days of Belushi's life? Portrayed by Woodward as a user and sometime dealer of heroin, Smith was able to hotfoot it to Canada, where she is still fighting extradition. Woodward is so absorbed in writing about Belushi's demons that he has barely a moment to suggest where they might have originated. Evoking an Albanian father...
...fact, the Psychology and Social Relations department is the biggest computer user of Harvard's social science departments and its computer lab is capable of handling 15-20 operators at the same time...
Werner's 230-member society has organized user groups for undergrads with similar types of personal computers, arranged weekly seminars to discuss new software, brought in speakers from outside the University, and published a monthly newsletter...