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...model) and the iPod photo. Meanwhile, the company that makes the microprocessor brains for the iPod started shipping a new chip last week that consumes less power?meaning that iPod's bugbear, its mediocre battery life, may soon be banished. Advantage Apple. "There's a gap between understanding what users want and being able to provide it," says Susan Kevorkian, a senior research analyst at market-research firm International Data Corp. Apple's main edge, she says, is the iPod's sophisticated software and "deceptively simple" user interface...

Author: /time Magazine | Title: Attack of the Anti-iPods | 3/14/2005 | See Source »

...Another iPod mini challenger is the Zen Micro, made by Singapore-based Creative Technology. Like the H10, the Zen Micro sports an FM radio and audio/voice recording. The unit has a solid feel, a sharp, white-backlit screen, and an easy-to-understand menu rivaling Apple's famously user-friendly interface. At $230, it's slightly cheaper than a 6-GB iPod mini; it's also smaller, plays tunes in the Windows Media Audio format as well as MP3, and when you throw in the radio and recording features, it might be a better deal...

Author: /time Magazine | Title: Attack of the Anti-iPods | 3/14/2005 | See Source »

...DIED. JEF RASKIN, 61, known as the "father of the Macintosh," who, as Apple Computer's 31st employee, envisioned a truly user-friendly computer and in 1979 founded a team to create it, sparking the personal- computer revolution; of pancreatic cancer; in Pacifica, California. He named the project Macintosh (after his favorite apple) and headed it until 1982, when he had a falling-out with Apple co-founder Steve Jobs and left the company?two years before the first Macintosh hit the stores...

Author: /time Magazine | Title: Milestones | 3/7/2005 | See Source »

...used on Boeing 747s. In 1991 his company merged with ID Two, designer of the first laptop, to form Ideo. During the heady high-tech 1990s, the firm became the hottest product-design shop in Silicon Valley, working with the biggest names in business, churning out hundreds of supremely user-friendly designs like the Palm V and the Polaroid I-Zone "fun" camera and winning more awards per year than any other design firm...

Author: /time Magazine | Title: School of Bright Ideas | 3/6/2005 | See Source »

DIED. JEF RASKIN, 61, known as the "father of the Macintosh," who, as Apple Computer's 31st employee, envisioned a truly user-friendly computer and in 1979 founded a team to create it, sparking the personal-computer revolution; of pancreatic cancer; in Pacifica, Calif. He named the project Macintosh (after his favorite apple) and headed it until 1982, when he had a falling out with Apple co-founder Steve Jobs and left the company--two years before the first Macintoshes hit the stores...

Author: /time Magazine | Title: Milestones Mar. 14, 2005 | 3/6/2005 | See Source »

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