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...global-branding ideal that pervades advertising, as well as to the notion that the bigger the brand, the more efficient the marketing. The sub-branding is paying off, says Yoon Soo Kim, manager of KTF's Internet marketing team, with each subgroup reporting higher average revenue per user and lower churn rates than the standard KTF brand...
Finally, that is starting to change. Linux is still the preserve of geeks, many of whom showed up last week at LinuxWorld in San Francisco. But some of those geeks have realized there's money to be made from selling user-friendly versions of this powerful and supremely stable software to those who yearn for something better than Windows. Now Wal-Mart's website is selling $299 PCs that run on an operating system called Lindows (Microsoft is suing over the name), while another Linux brand called Lycoris Desktop LX is about to hit the shelves at CompUSA. The ubiquitous...
...blowhard. In the past decade, this earnest economist has, more than any single political leader, transformed Europe's energy landscape. Founder in 1988 of EUROSOLAR, the Continent's premier renewable-energy organization, he pushed through laws that have turned Germany into the world's biggest wind-power user, surpassing the U.S., and the second biggest solar-energy generator after Japan. This is remarkable for a country that is not particularly windy, nor sunny. In Germany and beyond, says Reinhard Loske, energy spokesman for the nation's Green Party, Scheer "is the prime mover for the cause of renewable energy...
...Finally, that is starting to change. Linux is still the preserve of geeks, many of whom showed up last week at LinuxWorld in San Francisco. But some of those geeks have realized there's money to be made from selling user-friendly versions of this powerful and supremely stable software to those who yearn for something better than Windows. Now Wal-Mart's website is selling $299 PCs that run on an operating system called Lindows (Microsoft is suing over the name), while another Linux brand called Lycoris Desktop LX is about to hit the shelves at CompUSA. The ubiquitous...
Ortho-McNeil's Ortho Evra is a squarish adhesive patch that sticks onto the body and lasts a week. Organon's NuvaRing is a clear plastic hoop inserted like a tampon and effective for three weeks. The package includes a clock to remind the user when to remove the ring. "These products are designed for women who don't want to think about contraception on a daily basis," says New York University Medical Center's Dr. Michael Silverstein...