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...moment I’m a little concerned that the user interface is a bit confusing, and a CS1 student would probably have a difficult time if it were deployed at the start of the semester,” wrote Leitner, who is also associate dean for Information Technology and Chief Technology Officer for the Faculty of Arts and Sciences...
...Murphy, founder and CEO of IZEA, says more than 7,000 Twitter users have signed up for Sponsored Tweets in its first month. Murphy says about 500 advertisers, mostly small- to medium-size businesses, plus a handful of Fortune 500 companies, are using the platform. Marketers have access to the entire database of tweeters and can select whom they want to pay and how much they're willing to dish out. Compensation is based on a user's expertise or passion, how many followers that person has and other metrics, like how often the tweeter's followers click to links...
...Alert: This Saturday at Kmart all patio furniture is 70% off! For more deals follow http://bit.ly/tupjE (sponsored)." Others include signposts like "#ad." But within a 140-character limit for all tweets, is there truly enough room to clearly spell out the relationship between Kmart and the Twitter user? It's all too easy for a reader to gloss over the "sponsored" tag at the end of the message, or not fully comprehend what it signifies. "I don't think we've cracked the code on disclosure," says Blackshaw. (See the 50 best websites...
Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says...
...user's guide to good health at every...